Kim T. Gordon, leading expert in small business success

About Kim T. Gordon

Kim T. Gordon is one of the country's leading experts on the small-business market. Over the past 30 years as an author, marketing expert, media spokesperson, speaker and coach, her work has helped millions of small-business owners increase their success. For more than a decade, Kim's Entrepreneur magazine columns and online columns, which appear regularly on Yahoo Small Business, MSNBC, AOL and other major sites, have provided solid advice on growing a business to between three million and fifteen million readers monthly.

Work with Fortune 100s
A recognized spokesperson and consultant on small-business success, Kim works with Fortune 100 companies to help them effectively communicate product and service information to the small-business market.

Client work has included:

Canon - a national tour that included television, radio and print media interviews.

Sprint - two satellite television tours, multiple mat releases, articles for publication, two radio tours and a "consumer feature" radio tour, keynotes, workshops in eight cities with book signings, consultation for campaign development.

Hewlett-Packard - message development, radio tour, mat releases, and a specially created booklet used as a product enclosure.

Nortel Networks - message development, television tour, radio tour and mat release.

eBay - message development and radio tour.

Oxygen television network - print interviews, a how-to streaming video for the network's website, articles for online publication, creation and direction of a two-day custom workshop for "Build Your Business" winners, online advice to viewers on a featured message board.

Office Depot - personal appearances and seminars throughout North America for four years, print media interviews, articles for publication in their private-labeled magazine.

Interland ( - ongoing consultation, mat releases, articles for placement in small business publications, print media interviews, radio tour, webinar, in-depth white paper used as a premium, online articles.

Visa - message development for Visa Rewards for SMBs, television tour, radio tour, print media interviews, mat release.

USPS - product development consultant, editor at large and featured contributor for the Postal Service private labeled small-business magazine, Impact, and its e-newsletter, Virtual Impact.

Kim has appeared: On broadcast and cable network television interviews (including CNN and ABC World News Tonight) and on TV affiliates in every major market; on twenty-one major radio networks (such as the Wall Street Journal and the Business Radio Networks) in addition to independent stations throughout the country; in newspaper interviews from the Los Angeles Times to the Washington Post; and in numerous major magazines from Newsweek and Business Week to Money.

Dedicated to Helping Others

Kim strongly believes that each business owner must give back to the community and is a dedicated fundraiser in the Florida Keys where she now resides with her husband. She founded and chairs the highly successful annual Woman's Hope Concert to benefit Samuel's House, a shelter for women and their children left homeless due to personal challenges and domestic abuse, and the Cancer Foundation of the Florida Keys. She presently serves on multiple boards, and in the past year alone has directed fundraising efforts that netted more than $250,000 for local charities.


Books and Columns

Kim is the author of four books, including Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business. Providing step-by-step guidance in the newest tactics as well as unique twists on tried-and-true marketing methods, this book presents more than thirty small business success stories that illustrate how to create a winning marketing mix regardless of budget. Her e-book, Big Marketing Ideas for Small Budgets: A Step-by-step Guide to Growing Your Business, is available exclusively on And Bringing Home the Business: The 30 Truths Every Home Business Owner Must Know, contains the straightforward truths about successfully marketing a home business, combined with expert, step-by-step information to help readers increase their incomes and create the lifestyles they've always wanted.

Kim has been a columnist for Entrepreneur Media since 1997 and began as the Marketing Columnist for Entrepreneur magazine in May 2000. Also in 2000, she began a featured column on, the largest small business site on the web. Kim's columns continue to appear there monthly, as well as on many other major websites.

For more than two years, Kim was one of just ten national experts selected by TIME Inc. to be a member of the "Board of Directors" for its interactive on-line magazine, TIME Vista Boardroom, where she answered questions from small-business owners worldwide. And she has spoken at the Brookings Institution before members of the Clinton Administration on the challenges faced by small-business owners.

Coaching and Business Expertise

An experienced manager and executive, Kim is president of National Marketing Federation Inc., which was among the first to pioneer coaching by telephone, bringing the same high-level marketing consultation that was once available only to big-business clients to small and medium-size businesses. Prior to founding NMF, Kim held senior-level corporate positions, as vice president of marketing and executive committee member of a $2.5 billion real estate company, and vice president of development for a $300 million marketing communications company.

Kim is a past recipient of Sales and Marketing International's Distinguished Sales Award presented by the late Dr. Norman Vincent Peale, and served for three years on the Board of Trustees of a Maryland treatment hospital for disabled children and adults.


© 2008 National Marketing Federation, Inc. All worldwide rights reserved.