Choose the Right Small Business Spokesperson
Do you have an important product or service message to communicate to the owners of small through medium-size businesses? Kim T. Gordon, is an experienced and respected expert you can count on. Her magazine columns, online columns, and books reach millions of SMBs nationwide every month, making her an ideal spokesperson. From message development through television and radio tours and endorsements, Kim will provide a strong link in the chain between you and your target audience.
A professional and polished interviewee, Kim has appeared frequently on major broadcast and cable televisions networks (including CNN, MSNBC, FOX, and ABC) and on TV affiliates in every major market; on twenty-one major radio networks (including the Wall Street Journal and the Business Radio Networks) in addition to independent stations throughout the country; in newspaper interviews from the Los Angeles Times to the Washington Post; and in numerous major magazines from Newsweek to Business Week.
Clients have included Visa, Sprint, Hewlett-Packard, Nortel Networks, Web.com (formerly Interland), eBay, the Oxygen Television Network, and Canon.
As your spokesperson, Kim will work with you to develop a message that appeals to your segment of the small-business market. Then, she'll weave your message into a media platform packed with how-to information for the target audience, and a hook that will appeal to media producers and hosts. Kim will put her knowledge of the small-business market to work along with your public relations department, agency, and/or booking company to ensure the media alert is a winner that will produce the maximum number of bookings possible.
Television and radio tours are typically conducted on separate days. With Kim's television background, it's not uncommon to successfully complete twenty or more interviews in a four-hour period. Clients often ask Kim to write a bylined mat release in column format that incorporates the information from the media platform in order to gain even wider coverage by carrying their message into print and online media.
Trust your most important message to a spokesperson who has completed hundreds of successful broadcast and print interviews. Contact us for information and rates at 800-276-5834 or firstname.lastname@example.org